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Source: http://www.10e20.com/blog/2006/11/11/the-logo-design-process-from-concept-to-completion/

Creating a logo for a business or company is a critical aspect of communicating a first impression to the right audience. The design must convey the correct feel of the company and should be direct and immediate, by translating and simplifying the essence of the business into the simplest of terms. If a logo concept seems weak or cheap, people may have that same association with the company.

How Do I Create a Strong Logo Design?

There are many schools of thinking in the approach to logo creation. This is the process that I currently use — other designers may do something very different and they may be just as effective.
spacer/white

You will first have to know the business that you are designing for and the audience that they want to attract. Research, research, research!

I like to stay away from visual cliches. For instance, a musical note as an icon for a piano store is a bit too obvious to me, but sometimes this cannot be avoided (or is the best solution altogether) and needs to be accepted and dealt with creatively.

McDonald’s logo could have went with a juicy burger next to the name, but instead they took the first initial “M” and created an icon that was both simple and visually pleasing to look at as an asymmetrical element. Burger King, conversely, took the other route and put their number one product right into the logo, a stylized hamburger. The design is sharp and immediate. Without any gradients, it utilizes the boldness and contrast of flat colors to stand out and be noticed in a professional yet fun way.

mcdonalds burger king logos

When the concept is fleshed out with a few questions and a lot of research, I then like to createpencil sketches that allow me to work quickly and get a bit more spontaneous, but this is not necessary. The sketches below were for gurlsnextdoor.com.

sketch

Then I take the sketch to the design program for the next phase. The simplicity of the K.I.S.S. Principle is my requirement for initially creating a logo in a vector-based illustration program, allowing for digital flexibility and easy translation to all applications a client may require. I useAdobe Illustrator for most of the logo’s creation at this phase.

I like to work first in black and white to assure that the logo will look good in its simplest form.Color is very subjective and emotional- this can distract from the overall design. If you saw your logo in all red, that color may be the first thing that you respond to and not the composition of the design elements. I will not even consider submitting color suggestions to a client for review until they have signed off on a final black and white logo.

Here are some black and white preliminary designs that were created for elifelist.com, a community website for reaching life goals.

elifelist bw

The next phase would be the coloring of the logo. After the concept is nailed down and the composition and design is finalized, we can now get emotional and subjective. This can be very straightforward in most cases because the company may have a color that they associate with or the industry that they are in may predict or influence the color selection. The image below is the final coloring of elifelist’s logo.

elifelist final

The image below is a great idea of how trends are created or what colors are hot now. All of the logos are recent start-ups and most of the coloring is blue, green and orange.

logo color for recent start ups

Creating an effective logo is always a challenge that I like to take on with new and interesting clients. When the forms start to emerge from the screen and it all comes together as a unique mark, it can be very rewarding to then present to a client.


from a fwd email >>>

Why doesn’t Tarzan have a beard?

Why do we press harder on a remote control when we know the batteries are flat?

Why do banks charge a fee on ‘insufficient funds’ when they know there is not enough?

What is the speed of darkness?

Why is it that people say they ‘slept like a baby’ when babies wake up every two hours?

If the temperature is zero outside today and it’s going to be twice as cold tomorrow, how cold will it be?

Do married people live longer than single ones or does it only seem longer?

How is it that we put man on the moon before we figured out it would be a good idea to put wheels on luggage?

Why do people pay to go up tall buildings and then put money in binoculars to look at things on the ground?

Did you ever stop and wonder…… .

Who was the first person to look at a cow and say, ‘I think I’ll squeeze these pink dangly things here, and drink whatever comes out?’

Who was the first person to say, ‘See that chicken there… I’m gonna eat the next thing that comes outta its bum.’

Why do toasters always have a setting so high that could burn the toast to a horrible crisp, which no decent human being would eat?

Why is there a light in the fridge and not in the freezer?

Why do people point to their wrist when asking for the time, but don’t point to their bum when they ask where the bathroom is?

Why does your Obstetrician, Gynaecologist leave the room when you get undressed if they are going to look up there anyway?

Why does Goofy stand erect while Pluto remains on all fours? They’re both dogs!

If quizzes are quizzical, what are tests?

If corn oil is made from corn, and vegetable oil is made from vegetables, then what is baby oil made from?

If electricity comes from electrons, does morality come from morons?

Why do the Alphabet Song and Twinkle Twinkle Little Star have the same tune?

Stop singing and read on………

Do illiterate people get the full effect of Alphabet Soup?

Did you ever notice that when you blow in a dog’s face, he gets mad at you, but when you take him on a car ride, he sticks his head out the window?

Does pushing the elevator button more than once make it arrive faster?

Do you ever wonder why you gave me your e-mail address in the first place?


The song is from a very popular Marathi play ‘Matsyagandha’, written by Vasant Kanetkar, Lyrics- Balkavi Thombare, Music by Pt. Jitendra Abhisheki. Shaunak Abhisheki singning it for you.


फोनची बेल वाजते.. (तो चुकीचा क्रमांक लागलेला असतो.)
पहिला(फोन करणारा पुणेरी) : हेलौ..
दुसरा : बोला.
पहिला : देशपांडे आहेत का ?
दुसरा(चिडून) : नाही, तेपावन खिंडीतलढतायेत!
पहिला : मग त्यांना सांगा राजे गडावर पोचले. आता मेलाततरी चालेल.
(
फोन बंद)

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प्रश्नः (दहावी पेपर)- कारणे द्या; गांडूळ शेतकऱ्याचा मित्र आहे.
उत्तरः शेतकरी शेतात एकट्याने राबतो आणि गांडूळत्याच्याशी गप्पा मारते, म्हणून.

प्रश्नसंत तुकाराम याची थोडक्यात (४ ओळीत) माहितीलिहा.
उत्तरसंत तुकाराम हे संत होते. त्यांचे नाव तुकाराम होते.लोक त्यांना संत तुकाराम म्हणून ओळखत.
——————————

प्रश्नकारणे द्या. उन्हाळ्यात दिवस मोठा तर थंडीत लहानअसतो.
उत्तरएखादी गोष्ट तापविल्याने प्रसरण पावते. उन्हाळ्याततापमान जास्त असल्याने दिवस प्रसरण पावून मोठा होतो,तर थंडीत त्याउलट लहान होतो.

खालील बाबतीत काय होईल ते सांगा
जळत्या मेणबत्तीवर ग्लास उपडा ठेवल्यास—-
उत्तरग्लास काळा होईल.

मराठीत भाषांतर करा.

चिडियां पेडपर चहचहाती हैं ।
चिमण्या झाडावर चहा पितात

======================================

मुली मुलांपेक्षा खुप हुषार आहेत
द्त्तो वामन पोतदार पुणें विद्यापीठांचे कुलगुरु असतानादिक्षांत समारंभात भाषण करताना म्हणाले
मेरीट लिस्ट बघीतल्यावर अस दिसतय कि या वेळी मेरीटमघे येणा~या मुलींचि संख्या मुलांपेक्षा खुपच जास्तआहे.म्हणजेच मुली मुलांपेक्षा खुप हुषार आहेत.
अस म्ह्टल्यावर उपस्थीत मुलींनी टाळ्यांचा कडकडाट केला..
द्त्तो वामन पुढें म्हणाले..पण मुलांनी नाराज व्हायच कारणनाही.. कारण या हुशार मुली शेवटी तुम्हालाच मिळणारआहेत..

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स्त्रियांच्या मैत्रीपेक्षा पुरुषांची मैत्री अधिक घट्ट असते.
कसे ????
असे कसे विचारता ????

कसे ते पाहा.

एकदा एक बायको संपूर्ण रात्रभर घरीच येत नाही.
दुसऱ्या दिवशी नवरा विचारतो तेव्हा ती सांगते “अरे, मीएका मैत्रिणीच्या घरी राहिले होते”

नवऱ्याचा तिच्या शब्दांवर विश्वास बसत नाही.
तो तिच्या सर्वात जवळच्या 20 मैत्रिणींना फोन करतो.

ती काल आपल्याकडे आली नव्हती, असंच 20 ही जणीसांगतात.

after 10 days……….

आता जेव्हा नवरा संपूर्ण रात्रभर घरीच येत नाही तेव्हा कायहोते पाहा.
दुसऱ्या दिवशी सकाळी बायको विचारते.

तेव्हा तो सांगतो “अगं मी माझ्या एका मित्राच्या घरी राहिलोहोतो”

बायकोचा नवऱ्यावर विश्वास बसत नाही.
ती त्याच्या सर्वात जवळच्या 20 मित्रांना फोन करते.

त्यांतले 10 जण छातीठोकपणे सांगतात की काल रात्री तोत्यांच्याच घरी होता.

and and and

उरलेले 10 जण तर तो आत्ताही आपल्या घरातच आहे असंहीसांगून टाकतात


There have been numerous creative logo design showcases, logo design resources and logo design tutorials posted across the Web. While these help you to create a powerful toolbox for your logo designs, first you need to gain a solid understanding of what makes a logo design good and what you need to consider before starting using this toobox.

In this article, we’ll get down to the nitty gritty of what makes an effective logo design and we’ll also guide you through the principles and best practices of how to create an iconic brand identity. Read More… http://www.smashingmagazine.com/2009/08/26/vital-tips-for-effective-logo-design/

Source: http://www.smashingmagazine.com


It’s important to promote your design business. This is especially true when economic times are challenging, you’ve got news to announce, or you’re simply hungry for growth. Many forms of promotion are available to the modern designer – with banner ads and Google AdWords among the most popular. In this digital age, it’s easy for web and graphic designers to overlook one of the most effective and fun forms of promotion: the mail campaign. In an era when people are accustomed to communicating electronically, the value and meaning of something you can hold in your hands is greater than ever before. Read More …  http://www.smashingmagazine.com/2010/03/16/how-to-create-a-promotional-snail-mail-campaign/#more-35468


माझा जन्म मुंबईत गावदेवीतल्या एका चाळीत झालेला असला तरी मी वाढलो पार्ल्यासारख्या मुंबईच्या उपनगरात. ह्या उपनगरी मुंबईने मला खूप काही दिले. मुख्यत: चाळीत दुर्लक्ष असलेली मोकळी हवा दिली. खेळायला मोकळी शेते दिली. पावसाळयात तिथे काकड्या, पडवळ, दोडक्यांचे मळे फुलायचे. गिरगावातच राहिलो असतो तर बैलांनी ओढलेले नांगर, बैलगाडी- वर लादलेल्या काकड्यांच्या राशी पाहायला मिळाल्या नसत्या. ट्रॅमवाली मुंबई आणि आमची उपनगरी मुंबई यात खूप फरक होता. आमच्या मुंबईवर ग्रामीण शिक्का होता. पावसाळयात पार्ल्यातल्या विहिरी तुडुंब भरायच्या आणि पारध्यांच्या, चित्र्यांच्या विहिरींवर पोहणाऱ्या पोरांचा दंगा सुरु व्हायचा. मुटका मारुन पाणी उडवून काठावरच्या पोरांना भिजविणे हा अत्यंत आवडता खेळ होता. हे सुख मुंबईच्या मुलांना नव्हतं. त्यांना चौपाटी होती, पण आम्हाला जुहूचा लांबलचक किनारा होता. स्टंपा, ब्याटी वगैरे गोष्टी परवडण्या सारख्या नव्हत्या. त्यामुळे खो, खो ,हुतुतू (याची त्याकाळी कबड्डी झाली नव्हती), आटयापाटया, विटीदांडू अशा बिनपैशाच्या खेळावर भर होता. हे देशी संस्कार घेऊन वाढत गेलेल्या मुलांपैकी आम्ही होतो. हाफपॅंट, बाहेर लोंबकळणारा शर्ट ही आम्हा सगळयांची वेशभूषा होती. इस्त्रीचे कपडे ही अनावश्यक गोष्ट वाटत होती. त्या मानाने मुंबईची पोरे फ़्याशनेबल. कोटबीट घालायची. त्यांच्या पोशाखाचा हेवा वाटत नव्हता असे नाही; पण स्वदेशीपणाचा अभिमान होता. महात्मा गांधींच्या सत्याग्रहाच्या चळवळींचं विलेपार्ले हे मुख्य केंद्र होतं. तिथे सत्याग्रहांची छावणी होती. आज त्याच जागेवर बिस्किट फॅक्टरी आहे. माझ्या विदयार्थिदशेतला बहुतेक काळ हा मुंबईतच गेला. त्यावेळी सार्वजनिक क्षेत्रातल्या दिग्गजांची भाषणे ऐकण्याचे भाग्य लाभले. माझे जीवन समृद्ध करणाऱ्या त्या मुंबईचे आताचे रुप पाहतांना मनाला यातना होतात. ज्या मुंबईत जगन्नाथ शंकरशेट, फिरोज शहा मेहता, डॉ.भाऊ दाजी लाड यांच्या सारख्या लोकाग्रणींनी जनजीवन सुखी व्हावं म्हणून आपलं आयुष्य वेचलं, त्या जुन्या मुंबईचा ताबा आता अफाट गर्दीने आणि सर्वच क्षेत्रांतल्या गुंडांनी घ्यावा हा दैवदुर्विलास म्हणावा लागेल.

Source: http://puladeshpande.net/mumbai.php

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